Summary

Consumer Tribes: How Zoomers, Millennials and Generation Z Buy and How They are Challenging Your Sacred Cows was originally presented at the 2018 OFDA Convention.

The times they are a-changin’ and so are your customers! Each day you work with three very different tribes of consumers, each one with a very different approach to building relationships, trust and confidence.

During this presentation you’ll meet: Generation Z, the first fully digital generation of hyper connected multi-taskers who speak “slanguage” and don’t understand the concept of unplugging. They rely on heavily on friends, blogs and social medias before making a purchase; and the 50+ ZOOMERS, a combination of the Baby Boomers and the Greatest Generation, who have morphed into one huge group of consumers with deep pockets and special needs they won’t admit, but you need to know.

Through funeral industry focus groups and one-on-one interviews with clients like yours, Kizer and Bender will share what it takes to serve your unique customers. You’ll learn what each generation expects from a visit to your funeral home, and what they say drives them to your closest competitor.

OFDA Members: Please be cognizant that you cannot receive additional credit if you attended this seminar during the OFDA Convention in May.

Presenters

Rich Kizer and Georganne Bender Consumer anthropologists, Rich Kizer and Georganne Bender are experts on generational diversity, consumer trends, marketing and promotion, and everything retail. KIZER & BENDER are contributors to MSNBC’s television program Your Business. They made Meetings & Conventions Magazine's list of Meeting Planners Favorite Keynote Speakers, have been named two of Retailing's Most Influential People, are included in the Top 40 Omnichannel Retail Influencers, and the Top 50 Retail Influencers...MoreConsumer anthropologists, Rich Kizer and Georganne Bender are experts on generational diversity, consumer trends, marketing and promotion, and everything retail. KIZER & BENDER are contributors to MSNBC’s television program Your Business. They made Meetings & Conventions Magazine's list of Meeting Planners Favorite Keynote Speakers, have been named two of Retailing's Most Influential People, are included in the Top 40 Omnichannel Retail Influencers, and the Top 50 Retail Influencers since 2014. Their award-winning Retail Adventures Blog is included in the Top 50 Retail Blogs, 24 Retail Blogs Every Small Business Entrepreneur Should Read, and the Best Retail Blogs of 2017, just to name a few. KIZER & BENDER recently served as official correspondents for the National Retail Federation’s (NRF) Shop.org conference, covering the future of digital and online retail trends. Rich and Georganne are well known for their intensive consumer research. In addition to focus groups, one-on-one interviews, and detailed on-site studies, they’ve been mystery shopping funeral homes and cemeteries since 2005. The result of their research is literally straight from the customers' mouth: solid ground level intelligence you can use to better serve your own customers. KIZER & BENDER are married, just not to each other. 2018 marks their 28th anniversary as a speaking team.   Collapse

Originally Published

May 23, 2018

Program Titles and Supporting Materials

This program contains the following components:

• Consumer Tribes - Presentation
• Consumer Tribes - Handout