Social Media Not So 101: Essential Strategies for a Noisy World

Published by Ohio Funeral Directors Association and Michigan Funeral Directors Association


Social Media Not So 101: Essential Strategies for a Noisy World

You may be up and running on Facebook, Instagram and other social medias but how can you be sure that what you are posting will actually be seen by your fans and followers?

During Social Media Not So 101, Rich Kizer and Georganne Bender will share what it takes to engage and connect with fans and followers. You’ll learn how to gain exposure for your funeral home; what – and what not – to say to encourage customer interaction; how to use links, photos and videos in your posts; why Facebook ads are in your future; how much time to invest each day in social media marketing; the latest tools available to help you evaluate your on-line effectiveness, and more.

This isn’t a “Let’s talk strategy” session. You will come away with loads of implementable ideas, tactics, tips and techniques to take your digital marketing to the next level!

OFDA Members: Please be cognizant that you cannot receive additional credit if you attended this seminar during the OFDA Convention in May.

Rich Kizer and Georganne Bender
Consumer anthropologists, Rich Kizer and Georganne Bender are experts on generational diversity, consumer trends, marketing and promotion, and everything retail.

KIZER & BENDER are contributors to MSNBC’s television program Your Business. They made Meetings & Conventions Magazine's list of Meeting Planners Favorite Keynote Speakers, have been named two of Retailing's Most Influential People, are included in the Top 40 Omnichannel Retail Influencers, and the Top 50 Retail Influencers...More

Originally Published

May 22, 2018

Program Titles and Supporting Materials

This program contains the following components:

  • Social Media Not So 101: Essential Strategies for a Noisy World - Presentation
  • Social Media Not So 101: Essential Strategies for a Noisy World - Handout

How To Attend

Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

Technical Requirements

You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.


If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

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SeminarWeb and Michigan Funeral Directors Association programs are non-refundable.

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